The bytedance TikTok has experienced an eventful 2020, set New record Despite the threats, it still thrives Government ban In more than one country.Although the app is Remove from IndiaAs its largest market, TikTok continues to grow in popularity in other parts of the world.Take this fact home, sensor tower Store intelligence Data shows that the app, including its Chinese version of iOS version Douyin, has now been installed more than 3 billion times globally in the App Store and Google Play.
TikTok is firmly at the top of the rankings
TikTok is the world’s most downloaded and highest-paid non-gaming application First half of 2021, Reaching nearly 383 million first installations and an estimated consumer spending of US$919.2 million. Although the number of new downloads of the app has fallen by 38% year-on-year from nearly 619 million in the first half of 2020 – partly due to its removal from the Indian app store – TikTok’s consumer spending has increased from this year’s US$530.2 million increased by 73%-the previous period.
In the second quarter of 2021, TikTok’s consumer spending achieved the largest month-on-month growth since the second quarter of 2020, rising 39% from US$384.7 million in the previous quarter to US$534.6 million. The adoption of TikTok is also accelerating in 2021. In the first quarter of 2021, the number of first downloads increased by 2% from the previous quarter to 177.5 million, and in the second quarter of 2021, the number of downloads increased by 16% from the previous month to 205.4 million. The largest increase in the first quarter of 2020-breaking the number of installs in the first quarter of 2020, the cumulative number of installs exceeded 315 million, which is the largest number of all applications in a single quarter.
TikTok is the first non-Facebook app with 3 billion downloads
With a milestone of 3 billion installs, TikTok became the fifth non-gaming application to join Facebook’s proprietary domain.Four other apps with over 3 billion installs since January 2014 include Wechat, messenger, Facebook, with Instagram.
TikTok’s global consumer spending has now exceeded $2.5 billion. Since January 2014, only 16 non-gaming apps have total revenue of more than 1 billion U.S. dollars, and 5 of them, including TikTok, have exceeded 2.5 billion U.S. dollars.Other apps that generate more than $2.5 billion in consumer spending include Tinder, Netflix, YouTube, with Tencent Video.
A competitive future
TikTok’s metrics tell a story of amazing growth, but it is not without challenges in the field of social video.Popular applications such as YouTube, SnapchatAnd Instagram has integrated similar functions into their platforms, hoping to attract new and existing users.Independent competitors, such as sunflower with mine Also scrambling to lead. In order to remain competitive, ByteDance will undoubtedly continue to innovate and build a creator ecosystem on TikTok.
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