As technology and innovation increasingly drive the global economy, understanding and navigating digital marketing has become an indispensable way for consumers. As more and more distractions compete for our attention, reaching and reaching consumers becomes more and more complicated. Sensor Tower is always at the forefront of understanding these challenges with first-class solutions that can provide today’s mobile developers and marketers with a competitive advantage.We are now entering the next phase of our mission to provide the most trusted market insights through welcome Pathology Join the sensor tower series.

Founded in 2011, Pathmatics is headquartered in Santa Monica, California. With its flagship product Pathmatics Explorer, it provides in-depth and actionable insights in the entire digital advertising ecosystem and has become a leader in the field of digital advertising intelligence. Pathmatics Explorer Provide rich data on advertising creativity, impressions, spending, and audiences across display, social, video, and mobile. By combining Sensor Tower and Pathmatics, users will gain unique insights while respecting consumer privacy and maintaining a grasp of dynamic digital trends.

“From day one, our goal has been to transform the world’s digital data into credible and actionable insights. Today, as we become a member of the Sensor Tower family, this goal is achieved,” Pathmatics CEO Gabe Gottlieb said. “Pathmatics provides insights into the ever-changing digital and social media fields, and we are excited to expand our global footprint by adding mobile application analytics to our customers.”

Sensor Tower and Pathmatics will operate as complementary solutions with a common goal: to create better results for businesses and consumers in the digital economy. The merged entity will continue to use the same industry-leading data science model with a well-designed user panel. The team can generate high-quality mobile user insights while complying with all applicable laws and regulations and upholding high standards of consumer privacy.

Sensor Tower CEO Alex Malafeev (Alex Malafeev) said: “One of the biggest challenges global brands will face is to connect digital dots to gain a consumer experience. To this end, Sensor Tower has been Since its establishment in 2016, it has launched a variety of innovative solutions, including advertising intelligence and usage intelligence, to provide corporate users with in-depth insights into the competitive mobile advertising landscape and changing consumer behavior, while adhering to the industry’s best privacy practices.

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Today’s announcement indicates that it intends to take advantage of the respective products of Sensor Tower and Pathmatics to provide digital marketers with the clearest path to success. Although the two companies will operate independently for the time being, both parties will seek opportunities to integrate services in a way that best suits their customers.

Before Sensor Tower acquired Pathmatics, Riverwood Capital invested in the company in May 2020. The company raised US$45 million, which put us on a path of rapid growth to better serve the digital marketing ecosystem.

Ramesh Venugopal, head of Riverwood Capital, said: “As the global economy increasingly turns to digital, companies must be able to use accurate and insightful data to understand and navigate the entire digital landscape from mobile to the web and desktop.” “Sensor The combination of Tower and Pathmatics provides customers with unique and valuable products that allow them to leverage a wide range of data sets, paying more attention to consumer privacy and the in-depth digital insights that leaders in every industry need.”

For customer inquiries regarding this message, please contact your Sensor Tower account manager or info@sensortower.com. Media inquiries can go to press@sensortower.comThe terms of the transaction will not be disclosed.

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