Cryptocurrency and NFT received a lot of attention in the first half of this year, even though “Emoticons” Send in bulk to investment applications, for example Robin HoodThe latest report from Sensor Tower, Free now, Analyzed the performance of this type of mobile application after an unprecedented first half of the year. The asset management application status report includes in-depth research on subcategories such as cryptocurrency exchanges and crypto wallets, as well as stock trading, consulting, and foreign exchange.
The adoption rate of asset management applications continues to grow in the second quarter of 2021
In the first quarter of 2021, the number of installations of asset management applications in the United States hit a record high, an increase of 198% from the previous quarter, and the number of downloads exceeded 35 million. Despite a slight decline in the second quarter, the number of installations of the top 50 apps in this category continued to rise. U.S. adoption of these popular apps increased by 152% year-on-year and exceeded 33 million installations in the second quarter of 2021.
Although interest in this category surged in 2020, the year-on-year growth of 152% in the last quarter exceeded the growth of top apps in the same period last year. In the second quarter of 2020, the number of installations of top asset management applications in the U.S. market reached approximately 13 million, a year-on-year increase of 120% from the 6 million in the second quarter of 2019.
Crypto’s installed market share almost tripled
From 2018 to 2020, stock trading applications have consistently accounted for the highest installed market share in the United States among the top 50 asset management applications. However, in the first half of 2021, consumer interest in encryption technology surged, driving it to gain most of its adoption. In the first six months of this year, cryptocurrencies accounted for 51% of downloads of top asset management applications.
Previously, the installed market share of top stock trading applications remained at around 68% to 71%. In the first half of 2021, this share dropped to 43%.
Stock trading apps attract young users
In the past four years, the monthly active users of the top 20 stock trading apps have steadily climbed, while the average user age has been the opposite. Since the first quarter of 2017, as of the first quarter of 21, the monthly active users of top apps have increased by 600%. During this period, the average user age has dropped from 34.5 to 30.6.
More analysis from Sensor Tower Store intelligence Platform, including key insights into the performance of top US asset management applications, please download the full report in PDF format below: