fleet It’s out, TikTok Stories is in! TikTok is entering Snapchat and Instagram in a new way story The feature is still in Beta testing, Twitch is launching a new advertising format, and Google is trying a new strike system for users who do not comply with its advertising policies.
A lot of things happened in August, but don’t worry, we are ready for you! Check out all the latest news below!
The story is about to land on TikTok
July mark The end of story Features on Twitter (It is called fleet Before it disappears) and August The end of the LinkedIn story. Now is the time for TikTok to give it a try. The new feature is appropriately named “TikTok Stories” and has appeared on the devices of some TikTok users.
Like other story features on social media, TikTok stories will only be visible 24 hours before they disappear. If TikTok decides to expand this feature outside of this pilot test, the stories of the creators you follow will appear in the collapsible sidebar.
So far, this feature is being tested in some countries/regions to gather insights on its usage. However, Adam Mosseri, the head of Instagram, said on Twitter that he was not surprised by the news given that Bytedance was “useless”.
At the same time, TikTok officially became The most popular social apps in 2020, Ahead of Facebook, and is trying to use longer videos with a 5 minute video upload limit.
Google restricts ad targeting to minors
After Facebook announced last month, Google is also implementing new measures Protect minor users:
- this New security section of the Play Store Let parents know which apps follow Google’s family policy.
- Users under the age of 18 will block ad targeting based on age, gender, and interests, And won’t show them age-sensitive ad categories
- Anyone under the age of 18 (or their guardian) can request that their picture be removed from the Google Images results
- The default upload setting on YouTube will be the most private option for 13-17 year olds.Autoplay will be turned off for them, and the video streaming service will show them rest and bedtime reminders
- After SafeSearch is enabled, logged-in users who are under 13 years old and whose accounts are managed by Family Link will not see clear results in Google Search
- Location history for users under the age of 18 will remain closed (but you can still choose to open it)
It seems that all the big names in digital advertising have agreed to the new rules protecting underage users. Both Facebook and Google mentioned preparing for local laws that protect young users. The end of the personalization of youth advertising is just a precursor to all the changes that are coming. After all, privacy is a big topic at the moment.
Reviews and ratings will be localized on the Play Store by country
Google Announced earlier this month Starting in November 2021, mobile users will start using Look Ratings specific arrive Their Registered nationLater, in early 2022, they will also see ratings specific to the device they are using (whether it is a tablet, Chromebook or wearable device).
Both users and developers expressed the need for more targeted ratings. This will help developers optimize their applications for devices and locations.
Because this is a considerable shift, Google will automatically analyze changes that are more likely to occur in your application 10 weeks before any changes are made, and If it is an evolution of more than 0.2 stars, you are warned. In this way, you can plan and optimize your application for major markets.
Upcoming price and tax changes in the App Store
Apple announced Price update in several regions To adapt to the latest tax and foreign exchange rate changes.
In South Africa, the United Kingdom, and all regions that use Euro currency, the prices of apps and in-app purchases (excluding auto-renewable subscriptions) will drop.
Prices will increase in Georgia (the new value-added tax is 18%) and Tajikistan (the new value-added tax applicable to developers outside Tajikistan is 18%).
All income will be adjusted accordingly based on the price excluding tax. The revenue of the Italian App Store will increase to reflect changes in the effective tax rate of the digital service tax.
Twitch is experimenting with streaming display ads
Twitch is launching a new ad format on its platform. They are experimenting with a new banner format that will be displayed during streaming without affecting viewing. You can see what they look like in the official tweet announcement:
These ads will last for 10 seconds, and they cannot be closed or minimized. They will appear automatically, but Twitch promises that there will be no more than 8 in an hour.
This new format seems particularly suitable for video streaming configuration. This may be a good way to promote game solutions to core audiences.
Google Ads will start experimenting with a new strike system next month
Starting in September, Google launches new strike system Violation of advertising policy. As specified in the graph they shared below, you will be allowed one warning and two warnings (if you keep violating the same policy) before your account is suspended due to the third warning.
Instagram brings ads to its store label
last month, Adam Mosseri, the head of Instagram, announced that the platform will shift from image sharing to focus on other topics such as video and shopping. Instagram has started testing ads in its Shop tab. Starting from August 9th, it first tested ads for some American brands, and then launched it globally on August 24th.
This is the first official change after Mosseri announced major news last month. This makes us wonder what other topics are…
Reddit is joining the TikTok boom
After Instagram reel And YouTube shorts, Snowing Reddit started experimenting with TikTok formatThe network launched a new video feed format (currently only available for iOS), which looks very similar to Chinese video applications.
The new feature seems to be the same as what Reddit did before (showing you the content in the subreddit you subscribed to and similar content in the adjacent subreddit).They are only after TikTok (now reel with shorts, Everyone looks exactly the same).
Reddit is the latest social media and has launched TikTok-like features on its platform, highlighting the success of this Chinese application.
A new version of Twitter’s agent manual is available!
If you advertise on Twitter, you will be happy to know An updated version of the social media agency manual is now availableThe new version contains updated data on the brand’s use of social media platforms and a comprehensive revision of its recommendations to make the most of its tools.
According to the updated data, 97% of people focus on visuals when scrolling on TwitterMore specifically, for app installation, social media recommends using video ads and image ads with app buttons.
Scroll comes to Facebook
After the success of Instagram, Facebook introduced Reels to its main platform.social media testing Facebook scroll In the U.SWhile TikTok continues to grow, everyone else is experimenting with short video formats. Now that Reels has settled down on Instagram and is becoming more and more popular, Zuckerberg’s company feels it is time to take it home and try it directly on Facebook.
According to the visual effects shared by Facebook, its Reels function looks exactly the same as that of Instagram (already very similar to TikTok).
Will it have the same success on Facebook as it did on Instagram?
Netflix launches its mobile game in Poland
We talked last month Netflix joins mobile gaming momentum, They finally launched their first game. According to the official tweet, Netflix users in Poland can use two mobile games.
If you have a Netflix account and live in Poland, you can now see video games on the homepage. If you click on one of the two available games (Stranger Things: 1984 with Strange things 3), you will be sent to the Google Play Store to download them. You can obviously find these games yourself in the Play Store, but please note that you will be required to provide Netflix account credentials to play the games.
Netflix also announced that there will be no ads and in-app purchases in these games. This is their first foray into the mobile gaming world, relying on one of their largest franchises.
Liftoff and Vungle are merging
according to Press release, Liftoff and Vungle are merging to create a mobile application growth platform. Vungle has acquired GameRefinery in March 2021. Liftoff co-founder and CEO Mark Ellis will lead the combined company as CEO, and Vungle CEO Jeremy Bondy will assume the role of president. The merger is expected to be completed by the end of September.
The YouTube Shorts Fund is finally here
Google’s pledged funds should be shorts It is still in beta and finally available. Creators can make popular videos through this feature and can earn up to $10,000 per month (the minimum payment is $100).
As of now, it is only available in 10 countries: Brazil, India, Indonesia, Japan, Mexico, Nigeria, Russia, South Africa, the United Kingdom, and the United States. There is also a set of rules to follow. For example, you may not post content with watermarks or logos from other social media platforms. If you post video excerpts from other creators’ YouTube videos, you will also not be eligible or from movies or TV shows ).
What we discussed this month: