Driven by consumer interest in cryptocurrencies, European asset management mobile apps achieved record growth in 2021. Sensor Tower’s latest report, Free now, Showing that the installations of top asset management applications in 32 countries/regions in the region reached 90.2 million in the first half of 2021, more than three times the 28.4 million in the first half of 2020.
Installations of Europe’s top asset management apps increased by 218% year-on-year
European consumers of the top 100 asset management applications in 1H21 downloaded a total of 90.2 million times, a year-on-year increase of 218% and 28.4 million times in 1H20. This even exceeded the growth rate of 114% year-on-year growth in app installations in the first half of 2019.So far this year, the surge in downloads for the first time is mainly driven by cryptocurrency apps-8 of the top 10 most downloaded apps fall into this category. Binance, Parib, with Coin Bank. These three together Crypto.com with BtcTurk Pro Accounted for 45% of the total growth in asset management applications.
Cryptocurrency app downloads and Bitcoin value peaked in April 2021
With the surge in consumer interest in cryptocurrencies in early 2021, the adoption of mobile apps and the value of Bitcoin have exploded. In Europe, the total downloads of top cryptocurrency applications reached a peak of 710,000 installations on April 17, and the value of Bitcoin hit a record high of more than $64,000 in the same month. Binance is the most downloaded cryptocurrency application in Europe, ranking first in all countries except Austria and Romania.
Although the adoption of cryptocurrency apps has slowed down, as consumer interest remains unstable, the first installation may pick up again in the future.
Multi-asset trading applications continue to focus on individual markets
Tinkov Investment It was the most downloaded multi-asset trading application in Europe in the first half of 21, with a year-on-year increase of 112% to 3.3 million. Almost all of its installations came from Russian app stores, which accounted for 98% of downloads in Europe in the first half of this year, indicating that applications in this category are still mainly targeted at individual markets.
More analysis from Sensor Tower Store intelligence Platform, including key insights into the performance of Europe’s top asset management applications and market share breakdowns, please download the full report in PDF format below: