Compared with the first half of 2020, in the first half of 2021, the player spending of action mobile games in the United States increased by nearly 104%. Sensor Tower Store intelligence Estimates show that it has become the type with the fastest revenue growth in the first half of the year.
Utilize the sensor tower Game Category with Game intelligence Function, to subdivide games into related genres and sub-genres to support publishers to effectively identify key trends. We analyzed each of the 14 main game genres in 1H21 compared with 1H20, and check the App Store and Google Play for each category in the United States Revenue and downloads. By focusing on the first half and second quarter of this year, we can have a clearer understanding of how the global COVID-19 pandemic and the resulting blockade affect specific types, and as the global vaccination program continues to advance, How to launch the market performance.
Action is the fastest-growing type, with player spending increasing by 103.8% year-on-year to US$435.7 million. The sub-type of action that players spend the most is fighting, which generated $183.3 million, a year-on-year increase of 27.7%.The number one action game for player spending is Primordial shock From Mi BuddyIn the first half of the year, nearly 174 million U.S. dollars of revenue was generated in the United States.Followed by Marvel Championship From Kabam In position 2, and Dragon Ball Legend From Bandai Namco In the 3rd position.
The second fastest growing genre in 1H21 was ultra-casual games, which increased by 60.4% year-on-year to approximately US$59 million. At the same time, table games ranked third in terms of growth, with player spending increasing by 41.7% year-on-year to nearly $389 million.
Puzzles are the largest category of spending in 1H21, with an increase of US$2.6 billion and a year-on-year increase of 18.6%. It was followed by Casino, which generated 2.5 billion U.S. dollars, and Strategy, which generated 2.2 billion U.S. dollars.
Analyzing only the second quarter of 2021, the same types of games dominate the fastest growing and highest revenue sources. However, unlike the entire first half of the year, certain types of player spending declined in the second quarter, and Lifestyle fell by about 12% year-on-year.
Compared with 2020 (the peak period of the first COVID-19 pandemic and lockdown), the number of downloads of each type declined in the first half of this year. The type with the smallest decline is strategy, with 1H21 installations falling 4.4% year-on-year to 71.7 million. The strategy subtype with the highest download volume is the 4X strategy, with downloads increasing by approximately 2% year-on-year to approximately 28.6 million installations.The most downloaded strategy game is Top war From Top war studio, With a total of 4.2 million downloads, followed by State of existence From Lejia In the 2nd and racial conflict From Supercell In the 3rd position.
Ultra-casual games ranked first in 1H21, with the most downloads, with 830.2 million installations, a year-on-year decrease of 6.5%. At the same time, Puzzle ranked second in downloads, while Arcade ranked third.
Analyzing only the second quarter of 2021, the market has experienced a more substantial decline in each category, and the number of casino installations has fallen by 54.7% year-on-year.
Generally, as the market grows, mobile game revenue and downloads are expected to increase every year. However, the COVID-19 pandemic and lockdown have created some uncertainty as the mobile industry has grown as consumers access entertainment and necessities through mobile devices. At the same time, in 2021, Apple also changed the IDFA after iOS 14.5, which caused further uncertainty in the market. Although the number of installs in the first half of this year has declined, player spending in all categories continues to grow. This shows that the huge gains in 2020 have not disappeared, and that the mobile gaming industry continues to grow, even with recent unfavorable factors such as Apple’s privacy changes.
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