Google trend is a search trend feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google trends provide keyword-related data including search volume index and geographical information about search engine users.
HOW TO USE GOOGLE TREND;
You can use the data found in Google trends for several marketing purposes;
- For SEO and content marketing, use Google trends to learn what people in your target market are searching for information about.
- To inspire your ad creative.
- Find relevant topics that are trending right now then capitalize on them
- Use Google trends data to help plan your content calendar
Google trend is very easy to use and often gives interesting insights into keyword popularity and media coverage of the topic. Another great feature of Google trends is that it allows comparing the relative popularity of several keywords. Besides giving great insights into the seasonality of searches, Google Trends lets you see the local and regional interests for search terms.
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GOOGLE TRENDS FOR MARKETING AND KEYWORD SEARCH:
Since search on Google is mostly performed by typing keywords into the Google search bar, Google trends revolve around keywords. The weakness of Google trends is that it does not provide exact search volume numbers for keywords. Unfortunately, it only allows for estimating the relative popularity of keywords and does not provide precise search volume data. Another important feature that Google is missing is the ability to see high volume keywords that surround the main topic of your keyword search.
Google trends will recommend a very obvious and small number of keywords that are somehow connected to the main term, which does not offer much help to the people that do an extensive keyword search.
KEYWORD TOOL – The best alternative to Google trends for search:
The keyword tool helps to find hundreds, sometimes even thousands of keywords that people search for on Google about a particular topic. It is done by pulling keyword suggestions from Google autocomplete. It goes even further by offering very accurate search volume data inside keyword tool pro. It provides the exact search volume numbers for the preceding 12 months for the keywords, something that Google trends itself does not provide.
ADVANTAGES OF GOOGLE TRENDS:
- Google Trends is free to use and easily accessible.
- Google trends represent a good percentage of all people with free access to the internet.
- Google trends collect valuable data because of its continuity and global data collection.
DISADVANTAGES OF GOOGLE TRENDS:
- Google trends give relative numbers and there is no way to get absolute numbers.
- Due to the randomly chosen Google web searches, the values differ each search decreasing the reproducibility of the results.
- The statistical robustness of the results can be increased by repeating the searches. But since the spatial and temporal scales also represent magnitudes, this limitation is acceptable.
- People who might be affected the most by some of the phenomena might not have internet access.
- The context of the search is not clear. There are many reasons for people to type in a term in Google search. Interests are by far not the only reason. There is no information about the person searching for the term, therefore, this cannot be excluded.
- Some search items might not be displayed because the search quota is low.
In cases where no item of a group can be identified as the item with the highest maximum search interests, another with a clear highest maximum search interests has to be found and included in all searches. Because Google trends only display relative values comparing analyses based on the compared search of Google trends. With this search, up to 5 search items can be compared in a search. Note that all search interests are normalized to the highest search interests of the group.
Google trends use a percentage of randomly chosen Google web searches. So the values differ each time a search is done, particularly in weekly values. The calculated mean and max can be used to show the magnitude but do not, by any means represent stable values.
The results seduce to interpret them without considering that these are only relative values. The results of a compared search show how the search interests of the different search terms differ from each other. Within this group comparison and ranking is possible but not more.
In the end, Google trends is arguably the best of all investigated possibilities of a third axis.