Over the years, the Card Battler subtype has gained a lot of popularity, including things like Yu-Gi-Oh!Duel link From Konami with Hearthstone From snowstorm. New competitors have also appeared this year, such as Magic: Party Arena From Wizards of the Coast, Showing the new growth area of the market. Sensor Tower’s new card battle status report leverages Sensor Tower’s powerful array of services, including our Game Category with Game intelligence Platform to in-depth analysis of the status of sub-types and the growth opportunities available within them.
The fastest growing strategy subtype
Although the card fighter subtype is relatively small compared with 4X strategy and MOBA games, it has seen a significant increase this year. Downloads in the second quarter of 2021 increased by 23% from the previous quarter, thanks to the newly released Magic: The Gathering Arena and Strong party From Panoramic gamePreviously, the surge in installations in the third quarter of 2019 was triggered by the emergence of new Auto Chess games, such as the Auto Chess of the same name Auto Chess From Giant dragon, Published by Tencent, with Chess sprint, Also from Tencent.
The growth of the Card Battler subcategory is in stark contrast to the other subcategories, as they are the only subcategory to achieve significant growth in the second quarter of 2021, while downloads are flat or declining.
U.S. expands market share
Historically, most of the revenue of the Card Battler sub-type comes from the Asian market. In 2019, Japan accounted for 43% of total spending by players in this category, while China accounted for 14%.
However, by 2020, Japan’s market share has fallen to 39%, while the US’s Card Battler market share has increased to 21%. In the first half of 2021, this trend continued, with the US accounting for 27% of the market share, while Japan further shrank to 29%.
Top Card Fighter
Yu-Gi-Oh! Duel Links was the card battler with the highest revenue in the first half of 2021, garnering $110 million in revenue from global player spending. Japan accounts for 33% of its revenue, while the US accounts for 27%, making it one of the few successful global card contenders in these key markets.
Six of the top 10 Card Battler games generate most of their revenue in Asian markets such as China and Japan. Few games in the game can achieve the same success in the US and Asian markets, such as Yu-Gi-Oh! Duel link! And Hearthstone are exceptions. However, Magic: The Gathering Arena is a new competitor in this field launched this year, and it shows early signs of possible global success, generating revenue in both the United States and Japan.
For a more in-depth analysis of the status of Card Battler subtypes, please download the following full report in PDF format: