Do you have a business you would like to advertise on Facebook? Or is this your first time of creating Facebook ads? Do you even understand the concept of Facebook ads? Not to worry, I will be explaining all of these in this article.
Well, I will be discussing in detail how to use this social network. Also, how to create comprehensive Facebook ads that bring you beneficial results. But first, you need to understand the concept of Facebook ads. Also, why you should invest your time and money into Facebook ads.
What really is Facebook Advertising?
The fact is, you will only do well if you understand what Facebook ads are and what they can help you with your campaign. We are all aware that Facebook is one of the biggest social media networks among marketers.
However, it offers an advertising platform that will assist you in the process of creating your advertising.
The first you use Facebook advertising platform, you may feel overwhelmed because of its too many functions. But, as you get familiar with it, you will know exactly how to go about creating an effective Facebook Ads.
Why do we need Facebook Ads?
These days, there are more people on social media which has led to a high potential for marketing. As well as digital marketing. You see, Facebook is one of the most commonly used online platforms that almost everyone has at least one profile on it.
So, think about advertising…. Think Facebook. It gives you the freedom to create your own custom ad and choose which people you target. With this advertising tool, you can get more interactions, followers, subscriptions, higher website traffic, and many more. This can help achieve the ultimate goal and your brand can get a higher profit.
One interesting fact is that Facebook ads also connect to Instagram ads. So, design one ad campaign for Facebook, then it will display automatically on Instagram. Interesting right? With this link, you have a double chance to put your content in front of your targeted users.
Although, many Facebook users still hesitate because of Facebook ads cost. Still, it’s pretty affordable compared to some other advertising platforms. However, if Facebook believes your ad is a good fit for your target audience, and they’ll lower your cost per click (CPC).
Let’s move on to some of the Facebook Ads objectives you should have before using the Facebook Ads platform.
Objectives of Facebook Ads
Naturally, it’s important to pick the right advertising objective on Facebook that aligns with your business goals. Here are the three main objectives you should consider;
- Awareness: Try to generate interest in your product or service
- Consideration: the plan to get people to start thinking about your business and looking for more information about it
- Conversion: Finally, Encouraging people who are interested in your business to purchase your products or use your service.
Facebook Ads Formats
Want to create your Facebook Ads? You should know that there are several formats of Facebook ads that you want to create. It all depends on your ad objective though. Eventually, you will need to choose the one that adapts the best to your needs.
First on my list is the Image Ads which is the simplest way to get more attention to your brand or products. All you need to do is use one or more eye-catching images, adding some remarkable content to create your ads. Plus, you can use these ads for many things like brand awareness, selling products, or even more.
Most users are most attracted to short videos. Just like image ads, video ads are also a popular ad type that can help you reach people who will probably identify with your brand. Technically, shorter videos have higher completion rates. So, if you don’t want to use image ads, you should consider video ads.
This ad format allows you to showcase up to ten images or videos within a single ad, each with its own link. Interesting right? This format is great if you want to show multiple products. Probably highlight a different feature of a product or tell a story or explain a process. Facebook users can swipe through the carousel at their leisure to view your message.
Here is a video alternative. If you decide to use the slideshow ads, Facebook will allow you to use multiple images, music, and text to create a slideshow for your ad. So, you can entertain your followers by telling a story, highlight the different features of a product, or explain a process.
Last on my list is the canvas ads format. This is optimized and created for mobile. Canvas is a full-screen experience separate from the feed for users who click on your ad. So, people can view your videos, photos, carousels, can rotate their phones to pan images.
So, Facebook Ads are simply the best for you if you are a Facebook user. Want to create your first Facebook ads? Be sure to know what your objectives are and how it relates to your business. Select any of the formats listed above and start your Facebook ads journey.